Company Man and Ad Age Power Player
moncler saldi Marc Pritchard looks like the prototypical Procter Gamble guy from a bygone era: a white man more comfortable in a suit coat moncler outlet than shirtsleeves, never a hair out of place. moncler saldi
outlet moncler He’s ditched the tie since starting at the company’s Mehoopany, Pennsylvania, paper plant 35 years ago as a cost analyst, but Pritchard is not about to join the business casual throngs at P Cincinnati headquarters. Nor will he ever rock shorts and sandals at Cannes like WPP CEO Martin Sorrell. Pritchard shakes his head and says, «I just can’t do that.» outlet moncler
moncler outlet online uomo His seriousness scared people when he first succeeded the informal and affable Jim Stengel as P top marketer in 2008. Janet Fletcher, P director of sports marketing, admits she was once intimidated enough to dart into whatever elevator Pritchard wasn’t taking when she spotted him in the lobby. He has sent some cold shivers through digital media this year too, with his insistence that players big and small get verification and brand safety piumini moncler scontatissimi right, or lose their slice of P world leading $10.4 billion budget. And Pritchard was the general leading a nasty marketing war to keep activist investor Nelson Peltz off the company’s board so far successfully (pending recount). moncler outlet online uomo
moncler donna Pritchard actually has a wry sense of humor and genuine commitment to teaching people about marketing, Fletcher and others say they discovered. But that business suit may be his armor as defender of the brands that account for $65 billion in sales at P be it against Peltz’s notion that the company is a stuffy, lumbering giant losing ground (and millennials) to more digitally savvy foes, or against a fraud fraught digital media world that’s driven much of the agenda on his nine year watch as P chief brand officer. He’s on the front lines moncler outlet serravalle of the company’s diversity efforts, externally pushing for ad campaigns promoting gender diversity and combating racial bias while internally playing a key role in moving women and black executives up the moncler saldi outlet ranks. moncler donna
moncler outlet Pritchard says he’s all for change, just not outlet moncler necessarily the change others, like Peltz, want to foist on P from the outside. (What Pritchard hates most, says Fletcher, is «being managed. He’ll lean over sometimes in a meeting and say, ‘I’m being managed.’ It’s so obvious to him.») moncler outlet
moncler uomo Some P alums and analysts criticize Pritchard, along with P CEO moncler outlet online shop David Taylor, for getting distracted by Peltz and putting a hefty sum, estimated at $35 million (by P to $100 million (by Peltz), into marketing to keep Peltz off the board. moncler uomo
moncler outlet serravalle What Pritchard hates most is «being managed. He’ll lean over sometimes in a meeting and say, ‘I’m being managed.’ It’s so obvious to him.» moncler outlet serravalle
Janet Fletcher, Procter Gamble
But Pritchard says the drumbeat of Peltz’s attack has «helped people realize that we are a profoundly different company than we moncler saldi were just a few years ago. Every decade, we have some tough times, and we pivot, grow and strengthen the company. That’s where we are now. The nose is up, and we’re moncler outlet trebaseleghe making progress.» He points to 70 percent of P top 20 brands and half its 20 biggest country markets growing or holding market share in the past year.
moncler saldi uomo He’s still got work cut out for him to prove this. After steady improvement on the top line in recent quarters, P turned in a tepid 0.8 percent organic sales growth last quarter. market for household and personal care products. moncler saldi uomo
moncler outlet trebaseleghe He doesn’t tell the story much, but Pritchard’s father piumini moncler outlet is half Mexican, with the original surname Gonzalez. The name changed after his dad was adopted. He recalls his father telling him: «You kind of got lucky. Your name is Pritchard.» moncler outlet trebaseleghe
Pritchard’s background plays into the work piumini moncler saldi he has been doing at P particularly in the area of diversity as it relates to both ad creative and hiring. Pritchard, 57, was born in California and grew up near Denver in a heavily Hispanic area before the family moved to Arkansas, where «I saw a high degree of racial prejudice,» he says. «When I got to P I just kind of suppressed ethnicity.» He never denied his Hispanic heritage, in part because it never came up, given his looks and the fact that he only speaks «un poquito» Spanish. But he also never talked about it at P moncler bambino outlet until recently.
Credit: Photo by Eugene Gologursky /Stringer
piumini moncler uomo Pritchard joined P in 1982 with an undergraduate finance degree from Indiana University. But he wanted to go into marketing moncler donna and moved into a job in 1988 as an assistant brand manager on Sure deodorant. He rose through the ranks quickly to become an advertising manager and moncler outlet online uomo marketing director in hair, oral care and skin care. piumini moncler uomo
In 1996, he took a special assignment to lead development of P information technology strategy at the dawn of the web browser era. Lafley in 2006. Nine years ago, he assumed control of all of the company’s marketing.
P push for diversity began during his reign at CoverGirl (which last year was divested to Coty). «We were getting feedback that the models were too young, too skinny and too white,» Pritchard says. About the same Learn More https://www.moncleroutlet-i.org moncler outlet time, he went on a spiritual retreat to the mountains in Colorado with his wife and three daughters. The minister running it convinced Pritchard that «business is going to be the future of making a difference in the world,» he says. «And it hit me that it’s really important. CoverGirl, which is a wonderful brand, affects the standards of beauty and how people see themselves.»
moncler saldi outlet So Pritchard set out to show a more diverse group of women in CoverGirl ads, which ultimately included Queen Latifah, Ellen DeGeneres and Sofia Vergara, among others. moncler saldi outlet
piumini moncler outlet He also says he has a personal stake in gender diversity as the father of three daughters. His mother came from a family of five sisters and the only other male moncler uomo in the Pritchard household currently is a dog. piumini moncler outlet
His key direct reports are mostly women, including Fletcher, Global Director of Digital Brand Building and E Commerce Ilonka Laviz, and North America Media and Brand Operations Director Kristine Decker. Alex Keith, a chemical engineer by training who’s now one of P two highest ranking women, recalls Pritchard talking her out of leaving to get an MBA and joining his beauty business as an assistant brand manager instead.
moncler bambino saldi Pritchard «was the one who gave me the courage to make a pretty big leap,» says Keith. moncler bambino saldi
piumini moncler P signature effort in gender diversity is «LikeAGirl» for Always, by Leo Burnett. It wasn’t directly a Pritchard project, but he gave it a huge stage. Following the online success of the three minute ad in summer 2014, he decided 10 days before the 2015 Super Bowl to get it on the game, Fletcher says. piumini moncler
piumini moncler scontatissimi That necessitated buying a 60 second slot and editing the ad down. He also coordinated a meeting with NFL Commissioner Roger Goodell and Chief Marketing Officer Dawn Hudson to secure league support for the ad in and around the game, Fletcher says. P had 16 brands and 18 athletes signed on, but no corporate campaign. Dave Luhr, now global W president, recalls reading that P was an Olympics sponsor and quickly putting together a pitch for the corporate campaign with a simple Pritchard crafted brief: «Find the intersection of P and the Olympics.» piumini moncler scontatissimi
«He really put his neck out for it,» Luhr says of the resulting campaign, including modifying P protocol for W which is notoriously allergic to copy testing.
piumini moncler saldi Behind Pritchard’s buttoned up tough guy exterior beats the heart piumini moncler of a man who understands creatives, says Debby Reiner, CEO of Grey New York, the longtime agency for CoverGirl. «He loves the craziness of agencies and the zany people who contribute to the creative moncler bambino saldi process,» she says. «When he walks through the door of the agency, you can see it’s his place.» piumini moncler saldi
moncler outlet online shop Reiner recalls meeting Pritchard, then the newly minted VP and general manager of cosmetics, when the shop pitched the «Easy Breezy Beautiful» campaign in 1996 shortly after he came onto the piumini moncler uomo business. Prior campaigns had emphasized product benefits, but Grey was looking to make makeup fun. «Everyone went around the table and shared how it made them nervous, and why they felt it was too big a departure for CoverGirl,» Reiner says. «And Marc immediately said, ‘I love it. It gave me the tingles. I’m buying it.’» moncler outlet online shop
moncler bambino outlet Pritchard proved to be full of surprises, given that he looks like a typical P laundry detergent executive. He turned out to be a «huge beauty guy,» Reiner says. «We always referred to him as the original CoverBoy.» moncler bambino outlet
Cosmetics were actually an unexpected detour. He was supposed to moncler saldi uomo join Lafley on the laundry business in Japan in 1996. He was nine days away from his flight to Kobe, with his belongings already en route, when someone else backed out of the cosmetics post. Pritchard took that offer instead.